We Create Brands That Matter.
ARC Footwear brings digitally native, highly innovative, and unique footwear brands to market. We develop each brand within our umbrella, relying on our expertise and pooled resources, while maintaining each brand’s identity and values, reducing overhead and accelerating growth.
We’ve already grown our first brand, SNKR Project, to $3.5M in lifetime sales. We believe with this track record, our next two planned brands will follow similar trajectories.
A Platform to Accelerate Brand Growth
Our portfolio of brands share the costs of operations, infrastructure, and data, which drives down redundant costs while pushing ahead with powerful go-to-market strategies.
We manage Design & Production, Marketing & Management, Finance & Legal, and Operations & Logistics, so that we can scale and distribute the price to make them tenable for each brand, giving them access to a wider range of services.
Hyper-Targeted Audiences
We aim for each of our brands to have a very specific customer in mind - allowing us to target niches from high fashion to sustainability.
The conventional retail model has become complacent and stale, combined with the rise in new media there has been a driving force of change. We believe that consumers now expect more and more customization and personalization in their shopping experiences.
We see many brands appealing to the “general” consumer - but we believe it's time that individual audiences get the dedicated attention they deserve.
SNKR Project
SNKR Project is an innovative street-luxe sneaker providing high fashion design at prices unknown to the current market. This brand focuses on building hype around each product launch through viral and time based marketing techniques.
With over $3.5M in lifetime sales and a loyal consumer following, we believe this brand proves our ability to launch innovative shoes.
Ovni Footwear
For Ovni the product is the key differentiating factor. Our team challenged itself to design and construct the longest lasting and most comfortable skate shoe in the market. We have achieved this goal by utilizing American-made materials created for strength. Ovni completed a wear test at The Berrics (an exclusive indoor skate venue) which attracted 25+ teens to demo the product. See it in action.
We’ve validated interest from our target demographic through our wear test at The Berrics, and we plan on launching the brand by Q1 of 2021.
Mayvn
A footwear brand developed to promote foot health as well as sustainability through innovative product design and product revival.
Shoes are often replaced when comfort is lost from wear. Subscription-based interchangeable insoles allow consumers to "revive" the comfort and support, expanding the lifespan of the shoes. This, in turn, decreases our contribution to landfill.
Our team is hard at work developing initial prototypes and we are anticipating a launch of the shoe brand by Q3 of 2021.
A Pipeline For Accelerated Brand Growth
What we have built is a finely tuned machine for launching digitally native brands. With our four year plan, we are able to create a reliable pipeline that extends forward into the future in order to sustainably grow and market each brand.
SNKR Project was just the beginning for us. We want to create a brand for everyone. We believe that with resources under one umbrella, we can optimize both our own growth and the customer experience for various niches.
We’d love for you to join us on this journey!
More Reasons To Invest
Our first brand’s reach has grown tremendously with placement in 270+ stores US-wide including Bloomingdales, Dr. Jays, and City Gear, averaging an online customer review of 4.85/5 stars.
A team of veteran designers, engineers, and marketers have already successfully built 1 defined brand and have 2 more that are in the pre-launch stage.
We've mastered the art of sales based on hype, seeing 400% sales spikes for SNKR Project during product launches.